2009 Best Value A/v Receiver

Profitability

passionate design Hello!

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Since I subscribed to the "newsletter" The Slogan English-language magazine, live more aware than ever of what's happening in the world of communication design. In particular, and to my delight, the news focus mostly on issues of brand, one of my passions. Also, the relationship of brand marketing.

The newsletter arrives every day I think. It's crazy! but the truth is that I think is very well designed! (Good design digital publishing) in two seconds as one reads the main thing and if you want to delve into something, he does easily. Other email newsletters you do not allow the ojee so easy and fast.

Among the most interesting news I've seen these days is that for example, Apple (the famous brand of mac and ipod) as a landmark, has fallen from power and popularity in the United Kingdom is now in tenth place. And guess who was crowned as the first: Google ... is a monster of innovation, even in the theme of your brand.

From 19 February there is an article whose title I love: "The brand image affects the profitability of the enterprise." Is we need to understand our business well in Colombia. And for a good brand image ... You need good designers. Obvious that designers need not only ... like everything today is teamwork. But if one brand does not reflect its strategy in a clear and attractive visual language ... what you used to have a strategy? And the translator, is nothing more nor less than the designer ... Visual Communications! That is, a strategic design. Not just a designer who paints beautiful.

Well, guess what means that the brand image influences the profitability of the company for you, applicants, students and professionals design? ... because the design is cost effective. And therefore, is an important activity for emrpesas, as well as for society.

I would like your opinions. See you soon friends.

Nikon Arc 1000 Rangefinder

DESIGN: PASSION AND DEDICATION OF THIS BLOG HOME

My former student, colleague and friend in my office, Lina Giraldo, is my guest today. She will tell you their views on what she means to study design.

When I talked to people who are unfamiliar with my profession or young people interested in study design, perhaps the most common question I have is: what is the difference between Industrial Design and Design Chart (or Visual Communication Design). To answer this question I use the example of a bottle, to explain in a simple and practical that the label is a graphic designer and the bottle is Industrial Design.

Graphic Design, as its name implies, is focused on the design of graphical elements in two dimensions (2D) as: posters, labels, logos, advertisements, magazines, layout, etc. While the Industrial Design is dedicated to product design, ie to design three-dimensional (3D), design objects that have measures: length x width x height, as they could be packaging, furniture, machinery, packaging, household appliances.

Thus, the overall design is present in almost all areas of our lives, this makes it a world wide and there are several specialties (or slopes) in the world of design and that they generally are closely related and complement or support each other. Therefore, in an office or design team is normal to find several specialties and their design professionals working together with each bringing in their view of design, whether graphic, industrial, multimedia, information, fashion ... and many more.

then the design is so large and so tied to the creativity that puts limits the imagination, even can be applied in the kitchen, as in my case, I studied Industrial Design after Professional Cooking and now I dedicate it to merge the two worlds. With this I want to emphasize that the design is a discipline that involves aspects such as creativity, sensitivity, aesthetics, form, color, design theory, but above all must speak a passion! Many people who are inclined to study design "attracted" around this concept and fun to explore a career "different" immersed in a world full of creativity. But be careful not to fall on it for fashion or mere novelty, but rather must be knowledgeable of curriculum, have a clear conviction and objective, to imagine a future as a professional and basically feel that attraction (which is not so easy to express), which is the passion for this profession, a passion to love.

However, some people come in with false expectations and drop out when they realize that a career as professional and serious as any other, which definitely no es fácil a pesar de ser una profesión “chévere”. Porque son muchos los que estudian diseño y pocos los que nos graduamos!

Lina Giraldo

Diseñadora Industrial

Cocinera Profesional